Shut the Sash: Behavior Changes Campaigns in Labs
at Harvard University
Jaclyn Emig, Harvard Green
Campus Initiative
Many universities have installed variable air volume
(VAV) fume hoods in recent years with the expectation that these
hoods use less energy than traditional constant volume hoodsif
researchers shut their sashes when finished working. However, hood
users often forget to shut the hoods or in many cases don't know
they should keep the sashes closed, resulting in substantial energy
waste. To counter this problem, the Harvard Green Campus Initiative
(HGCI) has teamed with the Faculty of Arts and Sciences (FAS) and
Medical School (HMS) to run "Shut the Sash" campaigns
in laboratories with a predominance of VAV hoods.
This presentation will review the process by which we developed
the campaigns, the challenges we faced when implementing the campaigns,
and the lessons learned. We intend for the audience to come away
with a better understanding of the value of behavior change campaigns
in labs and concrete ideas about how to implement such campaigns
in their own institutions, academic or otherwise.
We approached the problem using proven community-based social marketing
techniques, such as education, competition, monitoring, and incentives
to modify researcher's behavior and get them in the habit of shutting
their sashes. We also developed various methods for accurately tracking
and monitoring progress depending on the particular building systems,
using electronic controls data where available, and visual sash
height audits in the buildings where controls data was not available.
Since the first pilot project was started May 2005, we have run
"shut the sash" campaigns in eight buildings with 360
hoods, reaching hundreds of principle investigators (PI's), and
thousands of lab researchers through these efforts. As a result
of the campaigns we have a seen a major shift in hood usage behavior.
We estimate savings of about $280,000 and greenhouse gas emissions
reduction of three million pounds per year, about $600 to $700 per
hood.
Labs21 Connection:
Our approach to energy conservation efforts in Harvard Labs, highlighted
in the fume hood "Shut the Sash" campaigns described in
this application, is noteworthy because of the unique partnership
between the Harvard Green Campus Initiative and the school Administrations
and Operations Departments which allows the University to invest
in both facility and technical upgrades, as well as educating and
involving building occupants in energy conservation and environmental
programs.
We developed the fume hood campaigns building upon the behavior
change expertise and experience of Green Campus staff, using proven
community-based social marketing techniques that are known to be
more effective than information campaigns alone. We think this was
a major driver in the success of the program, and would be of great
value to other institutions who understand the importance of involving
lab users in energy and other conservation efforts.
In addition, the fume hood campaigns we would like to present on
reflect several of the principles of the Labs21 Approach. The campaign
focuses on lab user safety, energy conservation, and demonstrates
the kind of inter-department collaboration among operations staff,
environmental health and safety, researchers and PI's, and sustainability
professionals, that is necessary for successful sustainability efforts.
Lastly, we hope to build upon this success by engaging lab users
in other campaigns in the future, and potentially establishing lab
"green teams" within departments to foster other environmental
behaviors such as recycling, purchasing energy-efficient equipment,
and reducing chemical waste. This is not something we have anywhere
else, and would like to discuss these opportunities with other Labs21
attendees.
Biography:
Jaclyn Emig joined the Harvard Green Campus Initiative
team in January of 2005 as the Program Coordinator for the Longwood
Green Campus Initiative. Jaclyn works with the Harvard Medical School,
School of Public Health, and School of Dental Medicine to reduce
environmental impacts from campus operations and educate students,
staff, and faculty in the energy intense lab buildings about ways
they can reduce energy use and environmental impacts.
Jaclyn comes from the Massachusetts Executive Office of Environmental
Affairs where she spent three years as the Project Manager for the
State Sustainability Program, a comprehensive "Greening the
Government" effort to help reduce the ecological footprint
of state agency operations. As Project Manager, Jaclyn worked with
state agencies on specific pilot projects, tracking and reporting
of environmental impacts, developing guidance and outreach materials,
and planning for sustainability. Jaclyn received a Bachelors Degree
in Environmental Science from the University of Massachusetts, Amherst
in 1999.
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